Businesses don't buy banners here — they lease a storefront on the square, a real address that links straight to their own shop. Open to any business; every lease helps fund a storefront we donate to a young entrepreneur. We're the landlord, never the cashier.
Each district maps to how an industry already thinks about space. The model is the same. Only the address changes.
Billboards and storefronts for any business. Each spot links out to its real shop. The face of the square.
Dealerships lease a lit lot and park their inventory under the lights. Pure advertising — no cars change hands here.
Storefronts for restaurants, shops, and local names. Coming as the square fills up.
Open to any business — and the leases fund the Cornerstone storefronts we donate to young entrepreneurs. That's the pitch a sponsor can say yes to.
A brand of any size leases a storefront for the visibility and the status of the location — and links it straight to its own Shopify, site, or booking page. No age limit, no gatekeeping.
Part of every district is set aside and donated to young founders in the Youngpreneur program — funded by the leases and by sponsors. A Spotlight winner gets a real address, not just a certificate.
People come for the spectacle and the brands, not a sales pitch — from big names on The Marquee to the donated storefronts of young founders just getting started. That's what solves the cold-start problem an empty ad district usually has.
A founder takes over her storefront for seven days while a new drop goes live on her own shop.
A sponsor lights a corner of the square to hand a Spotlight winner their first real storefront.
One brand owns the landmark as the clock runs out — the night the whole square watches.
▶ Watch the dropThe Founding Block gets in first at an introductory rate — and the best addresses only get more valuable as the square fills. Cornerstone storefronts sit beside them.
Claim your address